--- 格式版本: 2 标题: "Product Feeds – Ads | OpenAI Developers" 原文链接: "https://developers.openai.com/ads/product-feeds" 发布日期: "2026-09-04" 发布时间校准状态: "found" 发布时间需复核: "否" 发布时间来源: "rule:local:strict_original_body" 发布时间证据: "Published Time: Fri, 04 Sep 2026 05:03:42 GMT" 发布时间校准原因: "规则确认唯一严格发布时间，来源 local:strict_original_body" 发布时间校准置信度: "high" 发布时间候选数量: 4 发布时间严格候选数量: 1 发布时间原页读取状态: "source template page reused from URL open" 发布时间未找到原因: "" 发布时间校准时间: "2026-09-04T16:31:27+08:00" 发布时间仲裁状态: "skipped" 发布时间仲裁尝试次数: 0 发布时间仲裁耗时毫秒: 0 发现时间: "2026-09-04T16:24:00+08:00" 入库时间: "2026-09-04T08:31:27.776Z" 来源平台: "固定入口" 搜索渠道: "fixed_url" 搜索词: "https://developers.openai.com/blog" 匹配关键词: - "delivery" - "deployment" - "performance" - "latency" - "throughput" - "AI" 相关厂家: - "OpenAI" - "Microsoft" - "AWS" - "Google" - "Oracle" 相关专家: [] 内容类型: "网页" 抓取工具: "Jina Reader" 清洗工具: "Jina Reader Markdown + Defuddle/Readability 正文提取" 原始附件: [] AI优质: "否" AI打分: 30 AI分档: "非优质" AI质检状态: "不通过" AI打分理由: "正文是OpenAI官方产品广告Feed配置教程，主线为商家目录、广告活动、投放模板及Advertiser API调用，与超节点、AI机架及其关键部件无关。来源是一手官方文档且正文完整，但没有机架级架构、互连、供电、散热、RAS或生产部署信息。固定知识库未显示相同内容，但未命中不能证明首次发布，正文也未说明正式发布或GA里程碑。命中“教程与运维选型”及应用导向强否决项，当前页面不值得作为超节点业务情报源。" AI质检模型: "gpt-5.6-sol" AI质检时间: "2026-09-08T16:37:44+08:00" AI主题相关性: 0 AI来源权威性: 15 AI新颖性: 4 AI技术细节: 0 AI商业部署信号: 1 AI完整性: 10 AI评分提示词版本: "v17-精简生产版" AI评分提示词SHA256: "48fb9777f386026761b4873eaff30807694fb11e9b352d7c69bf2dfde750cc7d" AI评分知识库版本: "knowledge_base_v1-20260819+runtime.89" AI评分知识库SHA256: "d189746fc3aa9b189a3266c4540ac047c6c2d69b60f1544fdbc17f4bf8d040c2" AI评分知识库检索词: "[\"OpenAI\",\"Microsoft\",\"AWS\",\"Google\",\"Oracle\",\"delivery\",\"deployment\",\"performance\",\"latency\",\"throughput\",\"https://developers.openai.com/blog\",\"RAS\"]" AI评分知识库命中: "[{\"id\":\"july-correct-0018\",\"title\":\"AMD, Cerebras partner on joint Helios rack-scale AI inference platform\",\"sourceType\":\"labeled_article\",\"time\":\"2026-07\",\"matchedTerms\":[\"OpenAI\",\"Microsoft\",\"Oracle\",\"performance\",\"latency\",\"throughput\",\"RAS\"],\"rank\":-20.434248161804444},{\"id\":\"july-correct-0033\",\"title\":\"Microsoft, Alphabet, Meta Pivot from Buy to Build in AI\",\"sourceType\":\"labeled_article\",\"time\":\"2026-07\",\"matchedTerms\":[\"OpenAI\",\"Microsoft\",\"AWS\",\"Google\",\"deployment\",\"performance\",\"RAS\"],\"rank\":-18.868518194690633},{\"id\":\"july-correct-0080\",\"title\":\"AMD and Cerebras Announce Industry-Leading Ultra-Low-Latency and High Throughput AI Inference Solution\",\"sourceType\":\"labeled_article\",\"time\":\"2026-07\",\"matchedTerms\":[\"OpenAI\",\"Microsoft\",\"AWS\",\"deployment\",\"performance\",\"latency\",\"throughput\",\"RAS\"],\"rank\":-18.02503729897098},{\"id\":\"runtime-b86df24f43e82ced83868dce\",\"title\":\"AWS, Anthropic Complete Project Rainier AI Cluster\",\"sourceType\":\"ai_excellent_article\",\"time\":\"2026-08-17\",\"matchedTerms\":[\"AWS\",\"Google\",\"delivery\",\"deployment\",\"performance\",\"RAS\"],\"rank\":-15.35450929036446},{\"id\":\"runtime-15c79e6868a9b43f99c061a9\",\"title\":\"Nvidia’s AI Boom Tests Data Center Infrastructure Limits\",\"sourceType\":\"ai_excellent_article\",\"time\":\"2026-08-27\",\"matchedTerms\":[\"OpenAI\",\"AWS\",\"Oracle\",\"deployment\",\"performance\",\"RAS\"],\"rank\":-15.253582861120803}]" 采集批次: "2026年9月4日15点53分07秒" 采集批次ID: "20260904-155307-58ad1755" 去重键: "https://developers.openai.com/ads/product-feeds" --- Title: Product Feeds – Ads | OpenAI Developers URL Source: https://developers.openai.com/ads/product-feeds Published Time: Fri, 04 Sep 2026 05:03:42 GMT Markdown Content: For the complete documentation index, see [llms.txt](https://developers.openai.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to the page URL. 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Audiences](https://developers.openai.com/ads/custom-audiences) ### API Reference * [Authentication](https://developers.openai.com/ads/api-reference/authentication) * [Ad Account](https://developers.openai.com/ads/api-reference/ad-account) * [Campaigns](https://developers.openai.com/ads/api-reference/campaigns) * [Ad Groups](https://developers.openai.com/ads/api-reference/ad-groups) * [Ads](https://developers.openai.com/ads/api-reference/ads) * [Insights](https://developers.openai.com/ads/api-reference/insights) * [Files](https://developers.openai.com/ads/api-reference/files) * [Conversion Setup](https://developers.openai.com/ads/api-reference/conversion-setup) Copy Page Copy Page # Product Feeds Use a merchant catalog to create and measure product-feed ads. A product feed is a merchant catalog that keeps product details such as titles, descriptions, prices, availability, images, and destination URLs up to date. Instead of creating a separate ad for every item, you connect the feed to a campaign and let OpenAI select an eligible product when the ad serves. ## Understand the product-feed workflow Each part of the Ads hierarchy has a different role: | Part | Purpose | | --- | --- | | Product feed | Supplies the merchant’s current catalog. | | Campaign | Sets the budget, schedule, targeting, and `product_feed` mode. | | Product set | Selects one linked feed and optionally filters the products that can serve. | | Product-ad template | Defines how values from the selected product appear in the ad. | For example, a product set can limit a shoe catalog to one brand. The product-ad template can then fill its title, description, and price from whichever eligible shoe is selected. ## Before you begin You need: * An ad account eligible to create ads. * A product feed linked to that ad account. * The feed ID shown in Ads Manager. * An Ads API key issued from the ad account’s **Settings** tab. All API requests in this guide use the public Advertiser API and the [standard bearer-token authentication](https://developers.openai.com/ads/api-reference/authentication). ## Set up the feed in Ads Manager For product-feed Ads campaigns, use the **Feeds** area in [Ads Manager](https://ads.openai.com/) to create the feed connection and configure its credentials. Upload the merchant catalog to the SFTP location shown there. The public Advertiser API does not provide endpoints to create a feed connection, list linked feeds, or upload a catalog file. This Ads catalog transfer uses SFTP; `POST /upload` is only for static ad creative assets. After the initial catalog upload, use the [Delta Feeds API](https://developers.openai.com/ads/delta-feeds) to update availability or titles for existing product variants without uploading the entire catalog again. ## Use the correct feed schema OpenAI supports Google-compatible product data feeds. The [stable product feed specification](https://developers.openai.com/commerce/specs/file-upload/products) is the complete flat-file field reference. Its `Required` labels describe the non-Ads feed requirement set. Ads product feeds use the same base schema and add one per-product eligibility requirement. | Feed type | Required schema | | --- | --- | | Non-Ads product feed | Include every field marked `Required` in the stable product feed specification. `is_ads_eligible` is optional; omit it or set it to `false` to keep the product out of Ads processing. | | Ads product feed | Include every base field marked `Required`, and set `is_ads_eligible` to `true` for every product that Ads should process. The legacy `is_eligible_ads` alias is accepted, but use the canonical field for new feeds. | > **Important:** Use `is_ads_eligible`, not `is_ads_enabled`. Ads feed ingestion reads `is_ads_eligible` and the legacy `is_eligible_ads` alias; it does not read `is_ads_enabled`. Keep the catalog current as products, prices, and availability change. Ads eligibility is necessary, but it does not guarantee that a product will serve. ## Create a product-feed campaign Create a campaign with `mode` set to `product_feed` and the ID of a feed linked to your ad account. You cannot change the mode after creation. oCPC is in open beta for both standard and product-feed campaigns. Use the same `POST /campaigns` and `POST /ad_groups` endpoints to create and manage conversion-optimized campaigns. ``` curl -X POST "https://api.ads.openai.com/v1/campaigns" \ -H "Authorization: Bearer $OPENAI_ADS_API_KEY" \ -H "Content-Type: application/json" \ -d '{ "name": "Running shoes catalog", "status": "active", "mode": "product_feed", "product_feed_id": "product_feed_123", "budget": { "lifetime_spend_limit_micros": 25000000 } }' ``` The response includes the campaign ID and `"mode": "product_feed"`. Save the campaign ID for the next request. See the [campaigns reference](https://developers.openai.com/ads/api-reference/campaigns) for scheduling, targeting, budget, update, and state-control fields. ### Optimize a product-feed campaign for conversions During the open beta, set `bidding_type` to `conversions`, include the linked `product_feed_id`, and pass exactly one active standard conversion event setting. Use the existing campaign endpoint: ``` curl -X POST "https://api.ads.openai.com/v1/campaigns" \ -H "Authorization: Bearer $OPENAI_ADS_API_KEY" \ -H "Content-Type: application/json" \ -d '{ "name": "Running shoes catalog purchases", "status": "paused", "mode": "product_feed", "product_feed_id": "product_feed_123", "budget": { "lifetime_spend_limit_micros": 250000000 }, "bidding_type": "conversions", "conversion_event_setting_ids": ["ces_123"] }' ``` Create the child ad group through the existing `POST /ad_groups` endpoint and set `billing_event_type` to `click`. The ad group automatically inherits the campaign’s product feed: ``` curl -X POST "https://api.ads.openai.com/v1/ad_groups" \ -H "Authorization: Bearer $OPENAI_ADS_API_KEY" \ -H "Content-Type: application/json" \ -d '{ "campaign_id": "cmpn_101", "name": "Running shoes catalog purchases", "status": "active", "bidding_config": { "billing_event_type": "click", "max_bid_micros": 100000000 } }' ``` The campaign optimizes for the selected conversion event, and you continue to pay per valid click. See [Conversion-Optimized Campaigns](https://developers.openai.com/ads/conversion-optimized-campaigns) for conversion measurement prerequisites and bid configuration. ## Select products in an ad group Product-feed ad groups automatically inherit the campaign’s product feed. Include `product_set` only when you want to specify product filters. Its `product_feed_id` must match the campaign’s feed. Use `filters` to narrow which products can serve. Omit `product_set` to use all eligible products in the campaign’s feed. The following example creates a regular, impression-billed product-feed ad group and filters the catalog by brand. For an oCPC ad group, set `billing_event_type` to `click` instead. ``` curl -X POST "https://api.ads.openai.com/v1/ad_groups" \ -H "Authorization: Bearer $OPENAI_ADS_API_KEY" \ -H "Content-Type: application/json" \ -d '{ "campaign_id": "cmpn_101", "name": "Example Brand running shoes", "status": "active", "bidding_config": { "billing_event_type": "impression", "max_bid_micros": 60000 }, "product_set": { "product_feed_id": "product_feed_123", "filters": [ { "field": "brand", "operator": "in", "values": ["Example Brand"] } ] } }' ``` The response includes the ad group ID and the resolved `product_set`. Save the ad group ID for the ad request. Each filter object must contain `field`, `operator`, and `values`. Supported operators are `in`, `gt`, `gte`, `lt`, and `lte`. Send filter values as strings, including numeric values such as `"4.5"`. Don’t repeat the same field within one product set. See the [ad groups reference](https://developers.openai.com/ads/api-reference/ad-groups) for all fields and update operations. ## Create the product-ad template Create one `product_ad_template` creative in the ad group. OpenAI replaces the template tokens with data from the product selected at serving time. ``` curl -X POST "https://api.ads.openai.com/v1/ads" \ -H "Authorization: Bearer $OPENAI_ADS_API_KEY" \ -H "Content-Type: application/json" \ -d '{ "ad_group_id": "adgrp_301", "name": "Running shoe product template", "status": "active", "creative": { "type": "product_ad_template", "title": "{{product.title}}", "body": "{{product.body}}", "price": "{{product.price}}" } }' ``` The response includes the ad ID, `creative.type: "product_ad_template"`, and a `review_status`. A product-feed ad group can contain at most one non-archived product-ad template. Unlike a `chat_card` creative, the product-ad template does not require `file_id` or `target_url`; the selected feed item supplies its image and destination URL. See the [ads reference](https://developers.openai.com/ads/api-reference/ads) for the full creative contract and review states. ## Query product performance Request the `product` segment from any public insights endpoint to break down results by feed item. This example returns daily product impressions and clicks for the ad account. Product-segmented insights are available for product-feed campaigns: ``` curl -sS -G "https://api.ads.openai.com/v1/ad_account/insights" \ -H "Authorization: Bearer $OPENAI_ADS_API_KEY" \ --data-urlencode "time_granularity=daily" \ --data-urlencode "aggregation_level=ad_account" \ --data-urlencode "segments[]=product" \ --data-urlencode "fields[]=product.feed_id" \ --data-urlencode "fields[]=product.item_id" \ --data-urlencode "fields[]=product.title" \ --data-urlencode "fields[]=product.impressions" \ --data-urlencode "fields[]=product.clicks" ``` The response contains one row per product and time bucket. See the insights reference for [filters](https://developers.openai.com/ads/api-reference/insights#filters), [segments](https://developers.openai.com/ads/api-reference/insights#segments), [includes](https://developers.openai.com/ads/api-reference/insights#includes), and complete [examples](https://developers.openai.com/ads/api-reference/insights#examples). ## Product-feed API endpoints Product-feed campaigns use the same public resources as other Ads campaigns. All routes use the `https://api.ads.openai.com/v1` base URL and your Ads API key. | Resource | Public endpoints | Product-feed use | | --- | --- | --- | | Feed updates | `PATCH /feeds/{feed_id}/products` | Update availability and titles for existing variants in a linked feed. | | Campaigns | `POST /campaigns`, `GET /campaigns`, `GET /campaigns/{campaign_id}`, `POST /campaigns/{campaign_id}` | Create and manage a campaign whose `mode` is `product_feed`. | | Campaign State | `POST /campaigns/{campaign_id}/activate`, `POST /campaigns/{campaign_id}/pause`, `POST /campaigns/{campaign_id}/archive` | Control whether the product-feed campaign can deliver. | | Ad Groups | `POST /ad_groups`, `GET /ad_groups?campaign_id={campaign_id}`, `GET /ad_groups/{ad_group_id}`, `POST /ad_groups/{ad_group_id}` | Create and manage the feed selection and product filters in `product_set`. | | Ad Group State | `POST /ad_groups/{ad_group_id}/activate`, `POST /ad_groups/{ad_group_id}/pause`, `POST /ad_groups/{ad_group_id}/archive` | Control whether the product set can deliver. | | Ads | `POST /ads`, `GET /ads?ad_group_id={ad_group_id}`, `GET /ads/{ad_id}`, `POST /ads/{ad_id}` | Create and manage the `product_ad_template`. | | Ad State | `POST /ads/{ad_id}/activate`, `POST /ads/{ad_id}/pause`, `POST /ads/{ad_id}/archive` | Control whether the template can deliver. | | Insights | `GET /ad_account/insights`, `GET /campaigns/{campaign_id}/insights`, `GET /ad_groups/{ad_group_id}/insights`, `GET /ads/{ad_id}/insights` | Query product-segmented delivery and performance. | The Ads Manager feed-connection APIs and OpenAI’s internal feed-processing and debugging APIs are not part of the public Advertiser API. ## Understand serving eligibility Uploading a feed does not automatically advertise every product. A product must be marked Ads-eligible, remain available, contain usable product data, and pass feed processing and review. The linked campaign, ad group, and ad must also be active, funded, and otherwise eligible to serve. The Ads system then selects eligible products, evaluates the resulting ads, and runs them through the normal auction. Use product-segmented insights to verify which products received impressions and clicks. Ask AI ## Docs agent Loading docs agent...