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标题: "Lenovo, Becky G, and Treviso Football Club Unveil Limited-Edition 12th Player Kit Through Lenovo’s Your Club Your Canvas Initiative"
原文链接: "https://news.lenovo.com/pressroom/press-releases/becky-g-treviso-football-club-12th-player-kit/"
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去重键: "https://news.lenovo.com/pressroom/press-releases/becky-g-treviso-football-club-12th-player-kit"
---

**TREVISO, Italy, August 28, 2026:** Lenovo today unveiled a limited-edition 12th Player kit for [Treviso FBC](https://trevisocalcio.tv/) fans designed to celebrate the football club’s stories, values, history and culture — and the people who kept belief in the club alive as it returns to professional football. The kit was created through Lenovo’s [*Your Club Your Canvas*](http://www.lenovo.com/wfh) initiative, part of its *Work For Humankind* platform, and brought to life by Creative Director [Marco Oggian](https://www.instagram.com/marco_oggian/) using Lenovo’s AI devices and tools. Celebrating the unofficial “12th Player”—the fans—the kit brings together Treviso’s history, the city’s identity and the club’s ambition for what comes next, while paying special homage to iconic landmarks in Treviso.

“Our club is deeply rooted in community,” said **Federico Da Re, Head of Operations for Treviso FBC.** “This kit beautifully showcases our love of Treviso, where we come from, and our mission to create connection across generations. It’s been wonderful to work with Marco and Lenovo to see our history and ambitions visualized in a kit that will allow us to further invest in our community.”

### From Club Culture to Creative Expression

Created through Lenovo’s [*Your Club Your Canvas*](https://news.lenovo.com/pressroom/press-releases/becky-g-invite-creatives-community-football-clubs-canvas/) initiative with [Becky G](https://www.instagram.com/iambeckyg/), *Work For Humankind* Global Ambassador and award-winning musician and investor in Angel City FC, the kit’s final design emerged from a collaboration between supporters, players, local residents and Creative Director [Marco Oggian](https://mrcggn.com/). Through conversations, workshops, matchday experiences, and community storytelling, the Treviso FBC community helped shape a design that reflected their shared identity, traditions, and values.

What began as an effort to design a kit evolved into a shared creative process, shaped by the people who live and nurture the culture every day. Using a motorola razr fold with moto ai to capture the places, faces, rituals, and moments of inspiration that define Treviso, a Lenovo Yoga Tab Plus to sketch ideas, and a Yoga Pro 9i Aura Edition to refine the final design, he helped transform those collective experiences into a clean, powerful visual identity that features the club’s heritage, ambition and enduring sense of community.

“I found Treviso to be extremely focused on creating a unifying space for families and youth to enjoy the sport of football,” said **Marco Oggian,** ***Your Club Your Canvas*** **Creative Director for Italy****.** “I knew I wanted to bring together club history, local landmarks, generational traditions and stories that have shaped the club for decades, and that fans deserved to see their local rallying cry ‘ *Porto Pal Treviso’* included.It became the heart of the creative direction designed to show off the club’s growth and vision.”

### Local Roots, Global Impact

Treviso represents the third chapter of Lenovo’s global [*Work For Humankind: Your Club Your Canvas*](http://www.lenovo.com/wfh) initiative, which embedded Creative Directors inside grassroots football clubs across Brazil, China, Italy, and the United States to help communities turn their stories into symbols of pride through creativity and technology.

Kits in China and North America have been unveiled, and Brazil is set to launch later this summer. Each design reflects a unique community, while sharing a common goal: celebrating local identity and creating lasting impact beyond matchday through creativity and technology.

“Football has always been about the people,” said **Becky G,** **Global Ambassador for the initiative.** “It’s about the communities, traditions, and shared experiences that bring fans together. What I love about these kits is that they weren’t designed for the communities—they were designed with them. They reflect pride and belonging that goes far beyond the game.”

“Culture starts with people,” said **Emily Ketchen, SVP and Chief Marketing Officer of Lenovo’s Intelligent Devices Group and International Markets****.** “Our role is to help creators turn ideas into something real. What you see in these 12th Player kits is much more than a design. It’s the stories, traditions, and pride of an entire community woven into something people can wear. When technology supports creativity, it can help communities celebrate who they are and share that identity with the world.”

Fans can learn more about the participating clubs, Creative Directors, and the stories behind each 12th Player kit by visiting [www.lenovo.com/wfh/italy](http://www.lenovo.com/wfh)**.** The limited-edition kits will be available for purchase from Treviso’s official merchandise store at the club and [online](https://volatastore.com/treviso-fbc-1993/) while supplies last.

Proceeds from shirt sales will support two established community programs at opposite ends of the sporting journey. Treviso Kids gives children aged 3–5 their first experience of movement, football and the club, while the Treviso Bulls Powerchair Team enables people with motor and neuromuscular disabilities to participate and compete in team sport. Funds will help provide the specialist clothing and equipment both communities need. Shirt sales will enable more people to experience being part of the club, whatever their age or ability.

As Official FIFA Technology Partner, Lenovo is helping power the [FIFA World Cup 2026™](https://www.lenovo.com/us/en/sports-partners/fifa/) with AI-powered technology and operations solutions. Through *Work For Humankind: Your Club Your Canvas*, Lenovo is bringing that same spirit of innovation and impact from the global stage to local football communities around the world.

**About Lenovo**

Lenovo is a US$83 billion revenue global technology powerhouse, ranked #196 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Guided by its vision of “Smarter Technology for All”, Lenovo is executing a Hybrid AI strategy that spans Personal AI – one personal AI, multiple devices; and Enterprise AI – helping customers turn data into insights and value. This strategy is delivered through the Group’s commitment to world-class innovation and a full-stack AI portfolio, including devices (PCs, workstations, smartphones, tablets, accessories), infrastructure solutions (server, storage, edge, high performance computing and software defined infrastructure), as well as software, solutions, and services. With a global footprint spanning 21 research and development locations in 11 markets, and a global supply chain including more than 30 manufacturing sites across 10 markets, Lenovo is widely recognized for its operational excellence, including [ranking #8](https://news.lenovo.com/pressroom/press-releases/lenovo-ranks-8th-in-the-gartner-supply-chain-top-25-for-2025/) in the Gartner Supply Chain Top 25. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY). Learn more at [www.lenovo.com](http://www.lenovo.com/) and follow the latest news in our [newsroom](https://news.lenovo.com/).

**About Becky G**

Becky G is a multi-platinum global superstar who has spent the last decade shaping the sound and culture of contemporary pop across languages and borders. A singer, songwriter, entrepreneur, and activist, the six-time Latin GRAMMY® nominee and Academy Award nominee has amassed more than **28 billion career streams worldwide**, building a catalog of era-defining hits while becoming one of the most recognizable voices of her generation. Her influence extends far beyond music, earning **American Music Awards, Latin American Music Awards, E! People’s Choice Awards, and a Billboard Music Award**, while her fearless advocacy for representation and community has made her a leading cultural voice on and off stage. In recognition of her growing global impact, Becky was named to the **TIME100 Next** list in 2025, honoring the rising leaders shaping the future across industries. In 2024, she delivered a powerful performance of her Oscar-nominated song **“The Fire Inside”** live at the **Academy Awards**.

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