--- 格式版本: 2 标题: "How Zapier transformed core marketing processes with ChatGPT Work | OpenAI" 原文链接: "https://openai.com/index/zapier" 发布日期: "2026-08-10" 发布时间校准状态: "found" 发布时间需复核: "否" 发布时间来源: "llm:local:strict_original_body" 发布时间证据: "August 10, 2026" 发布时间校准原因: "正文中靠近标题位置明确标注了发布日期 August 10, 2026，符合发布时间的优先级判断。" 发布时间校准置信度: "1" 发布时间候选数量: 14 发布时间严格候选数量: 3 发布时间原页读取状态: "source template page reused from URL open" 发布时间未找到原因: "" 发布时间校准时间: "2026-08-12T00:54:33+08:00" 发布时间仲裁状态: "confirmed" 发布时间仲裁尝试次数: 1 发布时间仲裁耗时毫秒: 3303 发现时间: "2026-08-12T00:49:03+08:00" 入库时间: "2026-08-11T16:54:36.882Z" 来源平台: "固定入口" 搜索渠道: "fixed_url" 搜索词: "https://openai.com/news/" 匹配关键词: [] 相关厂家: - "OpenAI" 相关专家: [] 内容类型: "网页" 抓取工具: "CDP Render" 清洗工具: "CDP Text + Defuddle/Readability 正文提取" 原始附件: [] AI优质: "否" AI打分: 15 AI分档: "非优质" AI质检状态: "不通过" AI打分理由: "全文为Zapier营销团队使用ChatGPT Work的案例，与超节点/AI Rack/机柜级AI基础设施硬件、供电、散热、互连等完全无关，属于AI应用层内容。" AI质检模型: "ali-deepseek-v4-flash" AI质检时间: "2026-08-12T00:54:59+08:00" AI主题相关性: 0 AI来源权威性: 15 AI新颖性: 0 AI技术细节: 0 AI商业部署信号: 0 AI完整性: 0 采集批次: "2026年8月11日21点09分57秒" 采集批次ID: "20260811-210957-092" 去重键: "https://openai.com/index/zapier" --- The enterprise marketing team at Zapier uses ChatGPT Work to reduce the number of drop-offs in its lead funnel, build campaign assets, and automate reporting. Company size: Enterprise Region: North America Industry: Technology Products: ChatGPT 7+ Figures of pipeline value 1000s of leads marketing can QA every month At Zapier, the enterprise marketing team is using ChatGPT Work to build automated funnel optimization systems, enabling them to deliver more value to their sales team with less manual effort. ChatGPT Work operates autonomously, giving the enterprise marketing team space to focus on strategic, creative efforts. > “We can do things that we couldn’t possibly have done before, like performing QA/QC on thousands of leads every single month.” —Angela Ferrante, Head of Enterprise Marketing ## Building a system for automatic funnel optimization Angela Ferrante, Head of Enterprise Marketing, found that Zapier experienced a high volume of strong inbound leads but a similarly high drop-off rate. Why? Answering the question required an intensive quality assurance (QA) and quality control (QC) process to figure out where in the funnel these leads were dropping off. But with ChatGPT Work, Ferrante could automate a process so labor-intensive that it would have been effectively impossible to accomplish otherwise. “It has just transformed how we do work and what we’re able to do,” Ferrante explains. Now, the enterprise marketing team can perform automatic QA/QC on thousands of leads every month. The difference is stark. “A single person looking at one dropped lead would take 35 to 45 minutes just to get a picture of what went wrong,” Ferrante says. “With ChatGPT Work, we were able to create a system that determined all of the lead problems, patched all of the issues, and quantified the impact of this project to the tune of seven figures in pipeline we were then able to hand off to sales every single month.” The system now delivers ongoing results, including an executive dashboard highlighting recurring issues in their lead pipeline and weekly trends. > “Within minutes, we have actual campaign assets ready to review and push out. ChatGPT Work can actually go into all the systems we use to build campaigns and do the building for us.” —Angela Ferrante, Head of Enterprise Marketing ## Freeing up time for creative work Zapier’s marketing teams didn’t always have the time to use the creative energies they had on tap. “ChatGPT Work frees up our team,” Ferrante explains. “The demand generation team, for example, can get more creative about campaigns and filter that work through ChatGPT Work, which will give them ideas for campaign optimizations.” The team can work faster, delivering better results on tighter timelines. “Suddenly, the work is shrunk down, or the timeline is shrunk down,” Ferrante says. “The work moves so quickly from ideation to execution, and the execution is essentially on demand.” As the marketing team produces more deliverables, they can also avoid getting bogged down in reporting. With ChatGPT Work, Ferrante says, “We were able to get reporting dialed in so that we can spend more time doing work instead of analyzing the results of the work.” “It’s really been an unlock for our team, allowing us to focus on more strategic work,” Ferrante says. “We’re suddenly able to have a lot of work just happen on autopilot using ChatGPT Work.” ## What’s next Despite the benefits ChatGPT Work has already offered, Ferrante sees even greater potential in the future. “Some of the most impactful work, which will really transform the marketing team, is setting always-on loops, not just using prompts,” Ferrante says. The eventual goal, Ferrante says, is to have a “shared brain” that uses context from meetings, call recordings, customers, and market insights. “We will have work happening on autopilot, and humans can be the tastemakers,” Ferrante says. ## Join the new era of work More than 1 million businesses around the world are achieving meaningful results with OpenAI.